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Intellischolar digital marketing Advance course

If you want to build your career in Digital Marketing, then the course lineup designed by IntelliScholar helps in building a strong foundation for everyone from beginners to professionals. In our digital marketing courses you will get to know about the introduction to core concepts of SEO for making your online presence, SMO for leveraging social media platforms, SMM helps in engaging your audience, then it comes to SEM in which you will learn about the paid advertising strategies and also content marketing for creating impactful content. As you progress from advanced to master level, you will get into the deep knowledge of all the concepts along with mastering tactics and specializations that help you gain expertise in the field of digital marketing.

Intellischolar digital marketing Foundation course

Advance Course

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Next batch

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Syllabus Topics

Syllabus / Topics

86 + topics covered

Modules

Modules

11 + modules

Duration

Duration

Duration 3 Months

DIGITAL MARKETING OVERVIEW

In this module, you will get to know about the advance level of what digital marketing is and even also explore why it is essential for today’s business also learn about the key differences between traditional and digital marketing along with learning new and powerful techniques like SEO, social media, and other online advertising methods that helps you in developing your marketing skills.

MARKET RESEARCH AND ANALYSIS

All the learners at IntelliScholar, develop their essential market and research analysis skills. In this module, you will learn about keyword research and competitor analysis and also discover the target areas and goals. Along with this, you will also learn how to create the roadmaps and navigate the domain guides which in turn help you in excelling your market research and analysis skills.

WEBSITE CREATION AND PLANNING

You will get a thorough knowledge of all the concepts related to website creation and planning which in turn includes what a domain is, also introduces you to the domain registrar sites by providing step-by-step instructions on purchasing the domain names and also covers the importance of web hosting servers that makes your website accessible at the online platforms.

SEARCH ENGINE OPTIMIZATION

In the SEO module, you will practice how to enhance your website which in turn helps in improving its visibility on search engines like Google, Bing, and Yahoo. SEO covers various parameters of on-page SEO, off-page SEO, and local SEO. In on-page, you will learn about strategies like optimizing titles, URLs, meta descriptions, headings, and keywords.  Whereas, in the off-page, you will learn about the tactics like social sharing, bookmarking, and link building. Along with this, you will also get knowledge about various search engine algorithms as well the important SEO terms.

GOOGLE SEARCH CONSOLE TOOL

At IntelliScholar, all the learners will also learn how to get a master’s in using the Google Search Console tool. This helps you learn how to verify the websites, analyze search appearances, track site backlinks, managing spam links along with this you will also learn about international as well as local ranking management by understanding the crawling issues and analyzing Google indexing status that helps to optimize the site’s performance.

GOOGLE ANALYTICS

In the Google Analytics module, we will provide you with a comprehensive overview of Google Analytics that helps you obtain the tracking codes of the websites. As well you will also learn to understand user behavior and flow, gain insights into user interactions, and analyze the traffic effectively.

SOCIAL MEDIA MARKETING

Our social media marketing module helps the learners master their skills in Facebook optimization, learn effective post methods, and create perfect engaging posts. You will also understand hashtags, tagging, and the Facebook algorithm along with Facebook Analytics, Twitter optimization, Twitter Analytics, Pinterest strategies, and LinkedIn techniques that help in boosting online presence and engagement.

CONTENT MARKETING

In this module, you will learn how to master your skills in writing engaging and impactful content for the audience in the form of slides, PDFs videos, and many more. You will also get tips on generating innovative content ideas to keep your audience always engaged.

GOOGLE ADWORDS

In our Advance course of digital marketing, we will also cover the Google AdWords module in which you will get to know about the essentials of keyword research in pay-per-click marketing and also get a master’s in landing page optimization. You will also learn how to create ad campaigns, develop ad groups, craft compelling copy with different types of ad extensions, A/B testing, and conversion optimization.

ONLINE REPUTATION MANAGEMENT – ORM

In this module, you will learn about the essentials of Online Reputation Management (ORM). You will also learn how to build a solid online reputation and effectively manage negative feedback.

VIDEO MARKETING

Video marketing is the most powerful tool that is used by digital marketing. In this, you will learn the concepts of creating and optimizing a YouTube channel to maximize your reach along with this, we will also guide you to produce engaging YouTube videos that captivate the audiences and also boost the online presence of the channel.

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